History of Promotress

History of Promotress For more than 100 years, Promotress has been perpetuating its exceptional know-how in the manufacture of braid and technical cord, serving major brands and leading industries. Permanently established in the Ambert region, in the heart of the Auvergne, Promotress contributes passionately to the success of the French textile industry.


Launch of a weaving activity (ribbons, straps, braids…)


Commissioning of 20 8-spindle machines to increase production capacity.


Complete redesign of the website.


ISO 9001 version 2015 Certificate.


Promotress is bought by the Gauthier Group. It works in synergy with the other companies of the group (Gauthier Fils, Atiplast, Manutex) to supply major brands in the automotive, stationery, clothing and creative leisure sectors.


Start of the plastics processing activity for the automotive industry. This branch will become autonomous in 2012 with the creation of the company ATIPLAST.


Under the direction of Christian Monnerie, all the activity of Promotress is transferred in the industrial zone of Ambert, rue Marc Seguin, where its current headquarters are still located.


Following the purchase of Texel’s equipment, the company is renamed Promotress. The company now has 2 factories, in Les Maix and in La Boissonie, still in La Forie.


When Antoine Col died, his son Eugène succeeded him, and the company took on the name of Établissements Eugène Col..


Antoine Col succeeds his father and continues the activity of the company in La Forie, under his own name (Establishments Antoine Col – Braids and laces).


Eugène Col takes over an old mill in La Forie, in the locality of Les Maix, near Ambert, where his father-in-law Jean-Claude Gauthier’s workshop was located, a silk miller. Eugène Col installs a set of braiding machines and starts the production of braids and laces